In this brief chapter I will examine the movement of dissemination – which is the process of grafting – and how we may view this in light of genre; ie what can be termed generic contamination. It should be noted that the process of dissemination is not contingent on the presence of genre and should be viewed in the broader spectrum of textuality. As such, much of what is said here can apply to any other textual entity, not just the generic mark. Here, however, I will restrict myself to a general examination of dissemination and how genre contamination can be regarded as an instance of dissemination and insemination. » Continue your journey »