It is this relationship between the old and new celebrity icons which is interesting. There is no parodic thrust to any of these shoots, but rather a desire to recreate, perhaps even channel or ressurect, the old icons. Margaret Rose refers to pastiche as reviving things from the past, without parody’s incongruous structure or comic effect (Rose, Parody). This seems to be a perfect description of these shoots, which also overlaps with Gerard Genette’s understanding of pastiche as imitative (Genette, Palimpsests).
Working from Genette’s definition, Linda Hutcheon points to the fact that pastiche functions as the desire for similarity rather than difference. (Hutcheon, A Theory of Parody). This is perfectly clear in the different shoots, as their main purpose is to draw a parallel between the new celebrity and the old, establishing a connection meant to increase the celebrity capital of the new icon.